Clicks

Converting clicks to bookings

Emily MacDowallBlog, Business, Marketing

Attracting potential patients to your website in a sea of competitors is an obvious task for any practice or clinic, but just as important is converting that interest into actual business. There’s little point in having an attractive website and great social media presence if all the hard work that goes into that doesn’t lead to bookings. If your practice …

Text campaign gives £2m boost

adminBlog, Case studies, Marketing

e-clinic makes it simple to create targeted campaigns SMS text marketing is one of the most powerful tools available to any clinic. e-clinic makes it simple to create carefully targeted text campaigns which, as our case study shows, can be extremely effective. One of the first rules of marketing is to think like your audience and understand where they are …

Attracting new patients with introductory offers

Emily MacDowallBlog, Business, Software

Retaining patients and encouraging repeat visits is of course the first rule of business, however, if you’re striving to build your clinic and client base, you’ll need to find ways to engage with new patients. Introductory offers are a great way to do this, but more than that, they can help you to establish long lasting relationships with new patients. Many …

How your clinic can make the most of the summer

Emily MacDowallBlog, Business, Training

Although the British weather sometimes keeps us guessing, it is officially summer and that can mean a change of pace in your clinic. With the school holidays in full swing and more good weather promised, you may see a trend towards cancellations and gaps in your bookings. There are ways to make good use of this time though which can …

Our ten top tips for continued home working

Emily MacDowallBlog, Business, Support, Training

Working from home is no longer the rare concept it was a few years ago, and although a huge number of people were forced to start working from home last year, it’s still something that divides opinion. Whilst some employers were reluctant to trust their employees and understand the benefits of working from home, at e-clinic we have used remote …

Five ways to improve in-clinic patient experience

Emily MacDowallBlog, Business, Software

With government restrictions for COVID-19 being lifted, patients are delighted to be returning to face to face appointments and enjoying an in-clinic experience. Improving your in-clinic patient experience will show your patients how important they are to your practice and help to position it above the competition. So, if you’ve not thought about this element of your practice recently, consider …

Aesthetic Medicine Live on 8-9 July

Emily MacDowallBlog, Business, Events, News, Software

We are delighted to be attending Aesthetic Medicine Live on 8-9 July 2021, at the National Hall, Olympia London. We are all looking forward to having a bit of normality back in our lives and attending our first conference since the pandemic is one crucial step closer to achieving that! You’ll find us at stand G36, where we’d love to show you the …

How can your clinic reduce no-shows?

Emily MacDowallBlog, Business, News, Software

A well-run clinic starts with the efficiency of its scheduling system and patient no shows are a source of frustration to every clinic. From the wasted preparation time to the lost income, having a strategy in place to reduce them is essential. What practical steps can you take? There are a number of ways to effectively reduce the volume of …

Are your patients suffering from ‘Zoom face’?

Emily MacDowallBlog, Business, Software

The pandemic has had a far reaching effect on just about everything, including the cosmetic and aesthetic industry. Workers see their faces reflected back in virtual meetings, and many practitioners believe that ‘Zoom face’ is contributing to a rise in cosmetic procedures. The vaccine rollout is in full swing but it will still be while before normality returns, meaning masks, …

Video: Taking card payments in e-clinic

adminBlog, Business, News, Software

Transcript e-clinic makes it simple to take payments by credit or debit card. And, because the transaction is automatically recorded in e-clinic, it reduces the time you spend on admin. e-clinic gives your patient three easy ways to pay by card: 1. Patients can pay in person using chip and pin, or contactless if the transaction is below the limit. …