In today’s digital age, online reviews have become an important tool for consumers to make informed decisions about where to go for healthcare services. In fact, a recent study found that 84% of people trust online reviews as much as personal recommendations. For clinics, this means that having a strong online reputation can be the difference between attracting new patients …
The climate emergency is again in focus as world leaders have been gathering for the 27th United Nations Climate Change Conference, more commonly referred to as COP27. There is no doubt that major changes need to be made on national levels, but individuals and businesses are also stepping up to do their part and make a difference. Making your clinic …
Whether you provide physiotherapy or cosmetic surgery, whether you’re an acupuncturist or a nutritionist, aftercare will form an important part of your treatment plan. As well as providing any necessary clinical follow up required after treatment, aftercare provides an opportunity to continue and build on your relationship with your patient. This is vital to fostering trust and will help encourage …
Over the past decades, as computers have gradually come to dominate everyday office life, it was expected that eventually every workplace would be paperless. But whilst most clinics have reduced paper use, many are still reliant – to at least some degree – on paper notes and forms. Going paperless may feel like the right thing to do, and an …
It’s common knowledge that it costs a lot more to attract new clients than to retain existing ones – whatever business you’re in – but that’s not the only reason to foster loyalty. Building trusted relationships is a priority for any medical practice. This is far easier to achieve with a patient who wants to come back to your clinic …
When you think about your favourite coffee shop, fashion brand, or cosmetics company, there’s a pretty good chance that colour plays a significant part in the images your mind conjures. In fact, research has shown that colour can influence up to 90% of our initial impression of a brand, and even influences 85% of consumers’ buying decisions. Colours provide a strong and …
How your business appears from the outside is paramount to success. Whether you’re launching a new clinic or already running a well-established practice which is in need of a little polishing, you’ll find help and tips in this blog post. A clinic or practice that presents itself in a professional manner is more attractive to new patients, more likely to …
If you’re looking to find a new product or service, chances are your first port of call will be to ask your friends and family for a recommendation. Even if you’d not been looking for something in particular, hearing someone you trust make a recommendation can lodge it in your brain for the the future, or even pass on the …
Managing a busy clinic can mean juggling many tasks at the same time, so prioritisation is all important. Knowing what to prioritise though can be tricky, as is working out what tasks will give you the most in return for the time spent on them. If you’re collating data, that can offer up clues as to where your attention is …
Starting your own practice may be the obvious next step, or perhaps your long term goal as a practitioner, but there is much to think about when setting up a new practice. Whether your specialism is physiotherapy or chiropractic, dermatology or aesthetics, podiatry or nutrition, ophthalmology or ultrasound – running your own business is quite different to being employed by someone …
